Will was born to be an entrepreneur. At the age of 17, he co-founded: Neuspiller/Perego; a film & video production company located in Buenos Aires, Argentina. Before long, his client list read like the Fortune 500: Coca-Cola, Ford, HP, L’Oreal, Panasonic, Sony, Procter & Gamble, Lever Brothers, Nestle and Clorox, among many others.

During the next three decades Will launched another eleven businesses, some in Argentina and some in the United States, having to deal with—and survive—two different cultures and languages, in six different industries.

His companies have made sales over $35 million, selling products and services to all kinds of customers—ranging from several Fortune 500 companies, to hundreds of small businesses, to thousands of consumers.

Will has a Bachelor of Arts in advertising, has written two e-books and has two children.  He lives in Miami since 2001.